As soon as we knew we wanted to launch a range of products with consideration for the environment, we knew this approach had to also apply to our packaging. It was imperative that each element of our packaging was either compostable or recyclable. Essentially, we’re trying to eradicate the plastic clamshell packaging that is so frequently used for musical instrument accessory products!
Despite looking like plastic, our bags are made in the UK of wood pulp from responsibly managed plantations. We love them because they let people see the product inside, but also keep products, like our cloths and brushes, clean and tidy.
Our bags are made from a material called NatureFlex, which is a cellulose-based bio-film. It is certified to the European standard (EN13432) for industrially compostable packaging, and meets global standards for home composting too!
We use twine to tie our packaging components together and to allow our dealers to hang our products up in their music stores. Twine is a strong thread, light string or cord composed of two or more thinner strands twisted. These are then twisted together again, which makes them super strong and pretty tricky to unravel.
Our twine is made in the UK, which supports British farming and means the origins of the wool traceable. We’re proud to be supporting a British heritage manufacturing business through our packaging component purchasing. Due to the different sizing of our products, we understand that each requires different lengths of twine. For this reason, we cut and tie our twine to order, ensuring minimal wastage in the process.
If using a renewable resource wasn’t enough, our twine is also fully biodegradable. It can be popped in the compost bin once you’ve unwrapped your product!
All of our labels are made in the UK from 100% post-consumer paper. We choose to use paper made from recycled content because it preserves forests by reducing the demand for wood. Although wood is a renewable resource, using recycled paper conserves these resources. It also generates less pollution because the fibres have already be processed the first time around. This results in less air and water pollution. According to Science Focus, recycling causes 35% less water pollution and 74% less air pollution than manufacturing new paper. Furthermore, paper produces methane (a powerful greenhouse gas) when it decomposes.
We understand that some of our products are more popular than others, so we print our labels to order in our very own office. This means that we are less likely to run out of one type of label, and end up with a surplus of another!
There you have it! Some information on the packaging we use for our range of musical instrument maintenance products!