Alongside our new “Edgware Cares” series, we wanted to start using our blog to answer questions that we frequently get asked about our range of musical instrument accessory products. Some of these questions are to do with the products themselves, some are to do with general instrument care, and others are about the brand itself.
Something we’ve been asked quite recently is why we chose the name Edgware in the first place…
Edgware’s Historical Significance
The town of Edgware, between the North London Boroughs of Harrow and Barnet, has great historic significance as a centre of crucial instrument manufacture. In the 1930s, Boosey & Hawkes moved from central London to Deansbrook Road. The name Edgware then became a brand of woodwind and brass instruments in its own right, as a consequence of being firmly established in the minds of woodwind and brass players during the 1960s, 70s and ’80s.
To go back even further, the name of the settlement is derived from ‘Ecgi’s weir fishing pool’. Ecgi probably constructed his weir on what is now the Edgware Brook either to trap fish or to irrigate his field!
Edgware is principally a shopping and residential area, identified as one of London’s 35 major centres. It’s also the last stop on one of the termini on the Northern line. It has a bus garage, a shopping centre, a library, a hospital and two streams. As of the last census, the town had a population of 76,506 and is made up of five wards from both Barnet and Harrow boroughs.
We believe Edgware still holds significance amongst musicians who identify with the legacy of the uniquely British brand of music products. Given that the majority of the product range is currently manufactured in the UK , and that all of the items have been designed and packaged in our very own building, it seemed like a natural fit.
We’ll start off by saying that we really don’t mind how your say our name…we’re just happy whenever we’re being spoken about! (as long as it good things, of course) We do sometimes get questions about how to pronounce Edgware though, so we’re going to clear it up, once and for all.
“EJ” + “wair”
It’s quite simple, really! If you’re a budding linguist, here are some alternative ways of looking at phonetics…
Modern IPA: ɛ́ʤwɛː
Traditional IPA: ˈeʤweə
What does the “BY BBICO” mean?
What really throws people off is the “BY BBICO” at the end of our logo. BBICO stands for The British Band Instrument Company. We prefer BBICO because it’s quicker to say (Bi-bi-co) and doesn’t take as long to type out. BBICO is the name of the company that created Edgware, which is why it’s part of the logo. If you’re interested, you can find out more about the parent company here, or just watch this pretty cool video:
Note to self…when choosing a brand name in the future, consider how easy it is for people to spell!
We’re not going to insult your intelligence by teaching you how to spell Edgware. It’s been written enough times in this blog alone! However, we would like to share some of our favourite misspellings.
The best rule to follow is that there are only 2 e’s, and they are at each end! Easy!
There you have it! A little more information on how we came to choose Edgware as the name for our range of musical instrument maintenance products!